Michelin has just taken the wraps off of their latest annual design competition for 2018. This year’s product challenge, titled “Mobility/Utility/Flexibility: Designing for the Next Global Revolution,” asks designers and students to create a pickup for emerging technologies and markets. Consumers use pickups in a broad ranges of ways now, more than just hauling bags of wheat to a farm or tools to a work site, and Michelin knows that a big shift could take place when innovation is involved.

The deadline for entries is June 2017. Read the brief below, or hit up the Michelin contest website here: Michelin Design Challenge 2018


Designing for the Next Global Revolution

Originally created as work vehicles for farmers, contractors, and delivery; pickup trucks have evolved to provide growing appeal as open bedded personal vehicles for an increasingly wide range of users.

Today, changing lifestyles, work needs and economics are creating greater opportunities for pickup designs in varying shapes, sizes and capabilities to meet these growing new market segments around the world.

The 2018 Michelin Challenge Design invites you to design a revolutionary pickup truck with the size, performance, versatility and distinctive new features that will dramatically increase sales by appealing to new customers and regions of the world that you identify.

Your entry should address:

  • What makes your design revolutionary?
  • Who is the customer?
  • What innovations have you incorporated into your design?
  • What region of the world have you chosen? Why?
  • How will your design appeal to them and what needs does it recognize?


  1. OEM design studios
  2. Independent design studios
  3. Individual designers
  4. Academic Transportation Design students and teams
  5. Automotive suppliers


  • Relevance to the theme
  • Concept originality
  • Design value and quality
  • Developmental potential
  • Design displayability

2018 Michelin Challenge Design Registration/
Entry Form begins October 15, 2016.

Registration and Design Image Submissions

Entry Portal

Registration/Entry Form available from October 15, 2016 through June 1, 2017.
Design Image Submission available from October 15, 2016 through June 1, 2017.