The Future of the Book. from IDEO on Vimeo.
IDEO is one of the world’s foremost design firms. As an example-setter, not only does the company work on projects with customers but they actively seek to help define and promote the Industrial Design profession through self-funded projects.
This latest, The Future of the Book, is one of those concepts that not only shows what the company’s thinkers are capable of, but also what the future of Design could be shaped to. The video above displays concepts for what optimal reading products may be in the years to come, especially with the advent of the iPad and tablet devices.
Have a look at the intriguing video, which touches on innovation and user interface, to create a more social and interactive reading experience.
[via ideo]