Kelley Blue Book (KBB) is usually known for ruining your day after you see what your car is worth, but shown in the video below is a lighter side of KBB.  They had the awesome chance to push the new Baja ready truck to its limits.  There are few, well probably no vehicles promoted to go balls to the wall and become airborn like the new Ford F-150 Raptor.  This truck is a great example of letting an OEM go and build what they want.  It is quickly becoming clear that customers want it too.  The Raptor is flying off dealer lots and Ford is even adding a new body style to the line with an extra set of doors.

With the lifestyle truck image fading away this is exactly the kind of product needed to remind people what a blast and how capable a truck can be.  My only hope is that the Raptor’s success will spur a few other new entries to the market, such as….

Dodge Ram Power Wagon (redo please)

Chevrolet Z71 (for real)

Hummer H3T

Jeep Gladiator Concept

Thank you Ford for creating new and exciting products.  So what’s next?

[video via Autoblog, Kelley Blue Book]