There has been a long debate about what constitutes an American made car. Is it the fact that the headquarters is based in the U.S., or that the vehicle is built in the U.S.? Most people say it is where the profits go in the end. Others say it is the plant that matters. The plant workers put the money back into the economy sustaining employment. This can be argued for hours with a loyal “American” buyer. Honestly I am not sure what to believe. For Ford and GM this debate will remain forever, but Chrysler is now owned by an Italian company Fiat. So have the headquarters moved to there as well?
Could this have a negative impact on Chrysler or will the general public not even realize that Chrysler is technically not a domestic brand anymore? I am just curious because I have not really seen any statements on the matter. The truth is that the auto world is global and nothing is made 100% anywhere. Most of our “domestics” are made in Canada and Mexico. You don’t see those countries having the same unemployment issues as us. Maybe we Americans should build our American cars.
So what do you think, does it matter that Chrysler is now Italian?
So it was a German company until recently?
Seriously – it doesn’t matter at all.
What a question in 2010…
In summary then, you’ve seen no statements about this, you DON’T know the situation re: Chrysler HQ is but phrase the question in such a way that implies it will move (watch Fox much?) Aside from jingoism, what exactly is the point of this non-story? If you want to have a serious debate about nationalism as it pertains to brand identity, fine; but vague references to others and ill-informed sideswipes at other countries (who are in this respect if anything, being exploited by US companies) do not make for informed debate.