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Design Analysis: Alfa Romeo Pandion

This concept makes a big impression with its paper-cutter doors, but it also gives me a bit of deja vu.

As nice as the Pandion is, it doesn’t really read as an Alfa Romeo — for two main reasons.  First, the overall theme bares a strong resemblance to the BMW Vision concept. Yes, these are two different cars.  But the low sideglass with the white-on-black color scheme is a pretty indelible image — one that tends to push distinguishing details toward the background.  Second, the trademark Alfa grille flows into a horizontal slot, resulting in a sort of three-pointed graphic.  If the triangle were trimmed with a brighter accent, this might work.  But the way it is now, the identity looks a bit too subdued.

Still, despite these drawbacks, the Pandion is a well-executed theme.  I particularly like the sculptural framework inside the door jam;  most interior designers don’t consider this area part of their canvas, but they should.  The seat forms match the outside shapes well, and the intricate wheels compliment the clean exterior.  The overall impression is both classic and high-tech.  It’s just unfortunate that this concept has to share the stage with other vehicles that are much stronger examples of the Alfa Romeo brand.  On its own, I’m sure the Pandion makes a far more impactful statement.

Comments (3)

There’s not too much I like about this design (not really into organic lines), but the three-pointed graphic at the front is amazing for me. It’s aggressive and screams Alfa to me : ) But I guess for each their own : )

Hmm…where do I start. We talked about this one on our podcast. Way over stated…however…I am not sure what sort of design statement they are trying to make. I know it is always important to exercise a considerable amount of creativity but I think this design could definitely have used some refinement. I agree with KiTech that organic shapes are a little dated. In fact this is completely over done to the point that I just cannot take this concept seriously. It looks more like a students project than anything else. For me the job of a designer is to create a vehicle that excites you, energize you, and connect with you emotionally with a balance of practicality. Just don’t see it here. Just remember to park this car outside…and not in the garage(you’ll never get out)

Arvind

too sharp but charming

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