It’s about time Alfa Romeo revived this legendary name.  Alpha-numeric monikers and two syllable words just don’t evoke the sort of grace and emotion that a name like Giulietta does.  Let’s analyze the design behind the name, the latest in a series of great themes from the cross-and-snake brigade.

In many ways, Alfa Romeo’s styling revival has been spearheaded by their hatchbacks.  Models like the 147 and the MiTo have made them serious contenders in this arena.  With the introduction of the Giulietta, their hatch approach takes on a leaner look — not quite as whimsical as the MiTo, but still just as sporty.  The face has a bit more of a technical feel, with multi-layered lamps and razor-sharp surface details.  The bodyside features a prominent bone line that fades in the middle, drawing your eye to the release handle.  Once again, the Alfa team has hidden the second release handle in the DLO, a decision that has never made much sense to me.  I always feel like something is missing…

I like to think that Alfa Romeo is sort of the Italian version of Mazda, and this car reinforces that belief — particularly from the rear.  The execution of the rear glass and spoiler is very Mazdaesque, as are the spearing taillamps.  The wheels also help drive home the sporting feel of the Giulietta, with directional spokes and a two-tone color scheme.  Unfortunately, I am not as enamored with the inside.  While the materials and details are nice, the overall interior theme looks a bit more French than Italian (gasp).  Perhaps it’s the cross-car approach that’s throwing me a bit.  Personally, I get more of an Alfa feel from the MiTo and Brera interiors than I do from the Giulietta’s.  Maybe this theme will grow on me…

Overall, I like the look of the Giulietta.  And it’s another indication of what a fine job Alfa has done developing a consistent look across their product line — without resorting to a Russian doll approach.  It will be interesting to see what new twists and turns this storied brand takes in the years ahead…