The folks over a Mini sure know a thing about marketing and the brand they are trying to sell. More than what can be said about a lot of companies. The new 2009 Mini Convertible has just shown its face and already there a slew of new advertisements about it. As usual they are fun, witty and a pleasure to look at. The car looks great too.
Here is one of the ads to check out and you can see some more as well as some sketches after the jump. I guess what Mini is trying to say is….who cares if it is winter, suck it up, wear protection!
[Photos courtesy of MotoringFile & Infocoches]
Love the marketing campaign. Hmmm, cool car advertising, couldn’t have been done here in Detroit. No those jobs get shopped (shipped) out. (Sorry, on soapbox for Ad-guy husband).