Live in Europe? Fancy yourself some creativity and the possibility at some cash prizes? GM is beginning its 3rd session of the horribly-named “Young? Creative? Chevrolet!” contest.
The idea is to capture the essence of the bowtie company in one of five disciplines: photography, video, visual arts, music, and fashion. The vehicles involved include the Cruze WTCC, the Aveo, and others.
Prizes are both at National and European levels, and range from €300 to €1200.
For the full press release, follow the jump.
Chevrolet is revving up to the launch of the third edition of the “Young? Creative? Chevrolet!” contest
- Music – the new discipline to complement the existing categories of Photo, Video, Visual Arts and Fashion
- The 2009 edition is expanding to include up to 19 countries participating across Europe
To follow up on the success of 2008 Young? Creative? Chevrolet!, Chevrolet is launching the third edition of this unique and creative programme on October 20, 2008 with the inclusion of a new discipline and with up to 19 countries now participating.
Young? Creative? Chevrolet! is a pan-European contest Chevrolet conducts annually for students of Applied Arts to foster young talents and offer them a new and exciting experience working on a professional brief.
In just 3 years, participation has grown dramatically from 8 to 19 countries.
The contest started in 2007 with a modest 8 participating countries, expanding to 15 in 2008. This year, the number of participating countries has increased to 19 countries across Europe: Austria, the Baltic States (Lithuania, Estonia and Latvia), Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, France, Germany, Hungary, Italy, the Netherlands, Portugal, Romania, Serbia, Slovenia and Switzerland.
Music, the new and exciting discipline for the third edition, will allow more students to be involved in the contest. The objective for this discipline is to create a musical composition, which is fun, young and catchy, capturing Chevrolet brand image.
French DJ Bob Sinclar comments on Young? Creative? Chevrolet! Music launch for 2009:
“I encourage all students involved in the “Young? Creative? Chevrolet!” competition to free their mind and create great vibes! May the best win!”** On October 1, 2008 just before the launch of the Paris Motor Show, Chevrolet hosted an event to present two world premiere and two European premiere vehicles. At the event, the guests enjoyed a concert of the famous DJs Bob Sinclar and Christelle. Moreover, the youthful and creative atmosphere continued throughout the evening with various live activities involving students participating in the Young? Creative? Chevrolet! art competition.
Jason Piccioni, sound DJ for the Awards Ceremony 2008 in Turin, comments on the Music launch: “It is a breath of fresh air that Chevrolet has decided to include the art of musical composition in the programme for “Young? Creative? Chevrolet!” 2009. It is an innovative approach to allow a mostly subliminal medium such as audio to be credited and appreciated within a creative product placement context”.
For more information about the contest, please visit: www.youngcreativechevrolet.eu
DISIPLINES 2009:
The participating students of the competition have to present a personal or group work in one of the following 5 disciplines:
- Photo
- Video
- Visual Arts
- Fashion
- Music
PHOTOGRAPHY
Get away from the basic commercial brief: shoot for the lifestyle press!
Express your photographic talents, for a powerful teaser picture targeting the consumer media. An unexpected image of the Aveo that could be used with lifestyle press.
How do you picture it? How do you shoot it?
Get inspired by the new Chevrolet Aveo; the new generation of Chevrolet cars that combines sleek lines, smooth curves and practicality. The stylish vehicle delivers both economy and performance, while Aveo’s high class, spacious interior and numerous storage compartments provide unmatched versatility. This model is a successful European compact class car. Show it! Shoot it! The car is all yours for your own session.VIDEO
Show the brand spirit: a real car for real people. Make it viral!
Create a viral video inspired by Chevrolet’s brand spirit.
Express the following messages: “Chevrolet = smart choice”; a good price for a good design, get all you need for less…
Chevrolet, the “smart choice”
Use the viral video to show in an unexpected or funny way how Chevrolet buyers today can be smarter than others.VISUAL ARTS
1, 2, 3 let’s go! The race begins: get your creativity on the track
The subject of this discipline is to design a new decoration for the Chevrolet Cruze WTCC, the car competing in the World Touring Car Championship (WTCC races take place in America, Europe and Asia between March and November 2009).
FASHION
Transform a motor show into a catwalk – use your talent and creativity to design a dazzling piece of clothing!
In this discipline, the theme is to design a very modern and creative tailor-made outfit for Chevrolet’s stand hostesses to be used at international motor shows.Inspiration themes are: attractive, young, comfortable, easy to realize at a moderate price. Participants are asked to take into consideration that some motor shows last over two weeks.
MUSIC
How does Chevrolet sound to you? Create the right vibes!
This discipline is about relating Chevrolet to music.
The objective is to compose an original, fun and lively piece of music, which could be used for a Chevrolet commercial in different media (TV, radio and Internet). Keywords to inspire your music are: fun, easy, young, happy and free!
NATIONAL AND EUROPEAN AWARDS:
The students need to submit their projects by end of February 2009 to the national juries; they will elect the best projects for each discipline at a national level. Each national winner project will then be presented to the European jury. Both national and European jury members are chosen among recognized artists in the respective disciplines, design experts, media professionals and Chevrolet high representatives. The results of the European finale will be announced at the Awards ceremony organized in a European city gathering European winners of all disciplines. Previous Awards Ceremony took place in Paris 2007 and Turin – World Design Capital in 2008 and the Awards Ceremony for 2009 to be revealed…
PRIZES FOR THE STUDENTS:
National level:
- First prize: €1,200
- Second prize: €500
- Third prize: €300
European level:
- First prize: PHOTOGRAPHY
An amount of €1,000. In addition, the winner(s) is invited to witness a press photo shoot for a new Chevrolet vehicle, which will take place in a European location to be revealed. The awarded student(s) will have the opportunity to see how a professional photo session for the press is organized and performed by senior photographer.
- First prize: VIDEO
An amount of €1,000. In addition, the winner(s) is invited for several days’ work experience in a web agency to experience how a web video is produced.
- First prize: VISUAL ARTS
An amount of €1,000. In addition, the winner(s) the winning project will be realized on a racing car for a race of the World Touring Car Championship (WTCC). The winner(s) will be invited to one of the WTCC races in 2009, experiencing with the Chevrolet racing team all aspects linked with motor sports and see the decorated car on the track! In addition the race will be broadcasted by Eurosport.
- First prize: FASHION
An amount of €1,000. In addition, the winner(s) will get the opportunity to be invited to a special experience, witnessing fashion through a professional angle, on a show or in a studio.
- First prize: MUSIC
An amount of €1,000. In addition, the winner(s) will be invited for 2-3 days to experience professional composer or professional recording in a studio in a European city.
For all disciplines:
- Second prize: €1000
- Third prize: €600
The students will receive the prizes personally.
Hanspeter Ryser
Chevrolet Europe
Phone: +41 1 828 2980
Mobile: + 41 79 404 9173
Fax: +41 44 828 25 35
e-Mail: hanspeter.ryser@ch.gm.comFlorence Camenzind
Chevrolet Europe
Phone: +41 1 828 2982
Mobile: +41 79 236 96 64
Fax: +41 44 828 25 35
e-Mail: florence.camenzind@ch.gm.com
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Posted on October 29th, 2008 at 3:04 am
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