Continuing Mazda’s “Nagare” (Wind) design language, the company is set to debut their first passenger car with the theme in mind, named “Kiyora”.
From the sketches (see below) it’s apparent that the design language is evolving into a more plausible, production-oriented aesthetic. That’s not a bad thing. Rather, it shows that the Mazda aesthetic is adapting and becoming more realistic, and in the end closer to debuting on some production cars. The front end, especially, has that certain “CX-9″ look to it.
The sketches have that “Photoshop filter” appearance to them: clean yet dramatic sketches, high contrast, with a filter-y background. The proportions are nice in the sketch, and although the lines tend to flow a tad bit too much without too much reason behind them, they still manage to make this a sexy city car.
Although toned down from previous Mazda Nagare designs, the Kiyora still manages to fit in with its siblings.
Follow the link for more images of the Kiyora
Mazda’s Press Release:
Mazda Kiyora Urban Concept To Debut At 2008 Paris Show
HIROSHIMA, Japan – Mazda Kiyora, a lightweight, next generation, urban compact concept car, will be revealed at the 2008 Paris International Motor Show to be held from Thursday, October 2 through Sunday, October 19, 2008.
Mazda Kiyora (meaning “clean and pure” in Japanese) represents the harmony between driving pleasure and environmental and safety features aspired to in Mazda’s long-term technology development vision, “Sustainable Zoom-Zoom.”
The concept of Kiyora helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme. Kiyora’s aerodynamic Nagare design and next-generation four-cylinder direct-injection engine contribute to excellent fuel economy and low CO2 emissions.
The new Mazda Kiyora concept car is based on an all-new platform designed to minimise weight and maximise safety and driving pleasure. It also features an interior design and new functions that support a youthful lifestyle.
Joining the Mazda Kiyora concept car on Mazda’s stand at the Paris show, the Mazda MX-5 facelift will make its world debut together with the Mazda6 equipped with Mazda’s newly developed MZR-CD 2.2-litre turbo diesel engine, and the Mazda2 powered by a MZ-CD 1.6-liter diesel.
Officially titled the Mondial de l’Automobile, the Paris motor show press days are October 2 and 3, and the public days are October 4 to 19. Mazda will hold its press conference on Thursday, October 2, at 12:15 p.m. (local time).