How many cars are out there right now that are easily identifiable? I bet you are all thinking of what first comes to mind and there are only a few. Perhaps a Lambo or Ferrari which are easy icons to recognize, but what about everyday cars.
I am quite a car guy and believe it or not my son at 3.5 years old is turning into quite a car kid. Whenever we are on the road he is picking out Mustangs, Corvettes, the “new” Camaro, Hummers and Vee-Dubs. All of these cars have a distinct character, performance (I am in trouble…) and sound to them. I realized with his excitement over these vehicles that this is how you know you have a winner. When a 3 year old could identify a specific car in traffic or from 500 feet away and say that is “cool,” you have done something right.
So forget the clinics where you spend thousands of dollars trying to figure out if you are on the right track. Pick up some 99 cent Hot Wheels as gifts and get a group of car kids to give you their opinion. After all they are the future buyer. And the cars they like now may very well be the used cars they are driving as 16. We all know OEM’s would love to begin buyer loyalty at 16.
Just something to think about. What was your favorite car as a kid?
stratos, nsx, jeep wrangler, 80′s 911, corvette stingray, supra skyline rx7….
I never really liked the cars I saw on the road growing up…or don’t remember them much. I remember the maisto models and hotwheels cars much better…they’re still sitting on my desk at home.