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Luso Motors LM23

No, this is not the Aquada water car. This is the Luso Motors LM23.
Luso, not generally known for exciting new concepts, released the first images of their LM23 roadster to the public recently.  Our first thoughts were “this car is Product Design, not Automotive Design,” but after a second examination we had a different opinion.

First and foremost, the vehicle images are still just glossy renderings, not actual prototypes.  This instantly takes away credibility from a new product launch — so much more to a vehicle’s appearance relies on the build, as things can change drastically from data to sheet metal.

The vehicle is a giant graphic, thanks to the horizontal color separation from color to black along the sides.  The details are interesting, as the twin exhaust pipes are up high.  The slits along the back behind the seats are an interesting feature, but overall are used to just break up the space.  There is a lot of geometric form language on the vehicle, with no real elements to tie it all together.

Overall, this vehicle has an aesthetic rating of: “meh”.   It’s a departure from traditional vehicle designs, but not in the “OMG I WANNA BUY IT” kind of way.  Nice little details could be carried over into other LM vehicles.

Click the link for more photos renders.  All images courtesy Luso Motors.





Comments (1)

That image reminds me of…hmmmm……um….YES!! YES!! A modern updated version of the Disney World Indy Speedway gocarts! You know…the one where the cars are steered by the metal railing between the wheels.

Check out this link and you will see what I mean.
http://lh6.ggpht.com/_aZg69xf7Hvs/SADa8owPPnI/
AAAAAAAAAV8/eRn_RZwT46I/ab_car.jpg

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