Leave it up to Karim Rashid to come up with inventive, creative concepts for typically mundane objects.

This time, it’s the champagne chiller. Rashid’s Globalight design for Veuve-Clicquot is absolutely stunning, albeit not the most practical. It is, in all effects, a pure study in the beauty and art of product design.

The giant “hoop” contains the champagne cool and provides a handle to carry it with. The LED-lighted inner ring glows from bright to dull, depending on how cold your champagne is. And… well, that’s it. There really isn’t much to this study in beautiful exorbitance.

For more info, and a great synopsis (with photos) on the project, visit Notcot.com