So if your car interior says more about you than the exterior, why do consumers not like their interior as much as the exterior?

The solution sounds simple, create an interior that consumers actually like. Why is this so hard? I don’t know, but here is an article talking about what we do in our cars. Mostly making a mess out of them.

American drivers have an ‘inferior interior’ complex about
their cars, according to survey from Milliken & Company

Americans are doing more than just driving behind the wheel at least 12 hours each week. Longer commutes and more obligations force drivers to eat meals, conduct business, and even groom themselves within the confines of their cars. All of this leads to messy on-the-go disasters that contribute to a less-than-perfect car interior. A recent survey from Milliken & Company’s YES Essentials brand revealed 72 percent of Americans have stains on their car interiors. Unsightly stains and unpleasant odors that result from this added wear and tear have lead to driver dissatisfaction, according to the study.
The survey also found that 60 percent of American drivers acknowledged they like their car’s interior less than its exterior. It revealed that stains and odors on a person’s car interior cause a tremendous amount of embarrassment. Thirty-seven percent admitted they would be embarrassed to drive around someone whom they wanted to impress – such as a date, client or colleague. And 48 percent of Americans have even felt the need to apologize for the state of their car’s interior before letting a passenger get in.
The survey indicated people also feel others might get the wrong impression about their lifestyle and habits – based on what’s found inside their car. Nearly 77 percent of drivers believe the inside of someone’s car reveals a lot more about their interests and lifestyle than the outside.
Despite these concerns, Americans continue to engage in activity that leads to a dirty interior, as nearly 60 percent of all vehicle owners eat or allow someone to eat in their vehicles, and the average person eats 32 restaurant-purchased meals in their car every year.
For those who feel their car’s interior is important for making a good impression, Milliken & Company’s YES Essentials high-performance line of auto fabrics and mats resists stains, odor, and static, keeping car seats and mats clean and fresh. The innovative technology enables dirt to be easily removed with just a little soap and water and prevents odor-causing bacteria. The fabric repels liquids, odors, and inhibits static. (Milliken & Company news release)