We have noticed that accessories from the OEM’s are on the rise. Scion really got things going, but they are held only to the Scion brand making it pretty limited. Mini has also done a great job of offering many ways to personalize your ride. Now it is GM’s turn and they are going all out covering every brand. GM has created an entire studio dedicated to making their vehicles look even better.
They hope consumers will come back to the dealer to see what new accessories are out for their vehicles. I don’t know of too many people who will go to the dealership unless they have to. It is kind of like having a kid who enjoys going to the dentist.
Anyway, here is a video showing some of what they do and how they do it.