Holy hotness, Batman! A Land Rover so sizzling that it’ll make Ford rethink it’s plans to drop the brand!
Well, not quite, but the LRX concept (set to debut in Detroit) is what we in the business call “hot”. But don’t take my word for it, read the crit and make up your own minds, and then let us know how badly we judged this vehicle by posting your love or displeasure in our comments.
Exterior
What do you get when you mate a Land Rover with a Suzuki, and add a dash of the Edge? Why, the LRX! The exterior utilizes some of the standard Land Rover cues: extended break lines along the side, crisp edges, geometric forms. However, its proportions are what really stand out. Nice, big wheel-arches, jewel-like details, and the exquisitely tapering roof line make this the anti-Land Rover.
This could do for Land Rover what the TT did for Audi: take a design cue and expand upon it, and utilize that for an entire generation of vehicles.
Interior
Another Land Rover interior, another 48 dead cows. Rover loves to skin their interiors in… skin. Leather adorns everything, and is accented by chrome and matte metals. Nothing too outrageous at first glance, but it does begin to break away from their typical “everything must be a square” design scheme. It’s styling is slightly dated (especially the ho-hum dash). For a concept, they could have (and probably should have) gone a lot further with the IP.
Final Verdict
Overall, the vehicle is nicely designed. Clean lines, slight accents, and a proportion to die for make this the Land Rover direction for the future… or at least until TATA buys it and we get more LR2′s.
Like you say the proportions are sweet, but I can’t get on with the wraparound visor-style A-pillar. I guess it lowers the visual weight of the car, but for me it makes it too bottom-heavy.
Looks like Tata are gonna get a big fat christmas stocking!
2 years ago, there were about 5 CCS students really really really pushing this look hard. I wonder if one of those then students pushed the direction for the DLO??
I remember the “turret” style being implemented on a number of student models as well.
I quite like it, looks quite fresh, and in terms of style there is only so far you can push the squared off box look of ye old Range Rova.