Fancy a holographic car that can change its appearance? Audi thinks you will… in 2057.
As part of the Robocar 2057 Design Challenge, Audi’s Virtuea concept delivers what Audi thinks will be the ability to change a vehicle’s appearance on a whim thanks to holographic technology draped over an Autonomy-like body.
While the form language is nothing new, the idea is somewhat interesting. I can imagine downloading a new body-style from Audi enthusiast sites becoming a trend. Although not typical “Audi” ideology, we can see this in iRobot 2 sometime in the near future.
Check out the images and read the release after the break.
Audi’s release:
Audi Virtuea Quattro
It’s the year 2057 and Audi continues to revolutionize through technology, offering a hydrogen-powered vehicle that combines artificial intelligence with avenues of self expression.
This single-seat, autonomous driving machine functions as a solid unit at its core, while providing a myriad of possible holographic exteriors stored in a library and accessible through the vehicle’s interactive holographic interface.
Virtuea’s holographic exterior provides a variety of possibilities, allowing the driver to select from the most innovative designs from one minute to the next. The vehicles image can now be proudly displayed without environmental impact as no physical materials are needed regardless of size.
Audi takes pride in introducing personal transportation that combines passion with intelligence, which not only positively affects the environment but your life as well.
Volkswagen/Audi
Design Team:
- Heather Shaw
- Jae Min
- Mattijs Van Tuijl
- Karl Strahlendorf
- Christian Schoen