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Noun? Pronoun? VERVE!

verve head

Ford intros the Verve, their all-new concept vehicle at Frankfurt: the Ford Europe brand grows ever stronger.

The Verve is a hot little vehicle, FOCUSing (get the pun?) on Ford EU’s new “kinetic design” philosophy. For those not in the know, “kinetic design” amounts to skewed trapezoids, fastback forms, and sketch-like body lines all intended to make a vehicle look as if it’s moving even when at a red light.

And the Verve certainly pulls it off!

verve

Forecasting what future Fiestas and Focuses (Foci?) might look like, Ford has placed a ton of design emphasis on the “fashion-aware” generation. Designed to cue off of a coupe-like proportion, the vehicle’s lines all emanate rearward out of the huge trapezoidal maw.

verve

The vehicle is not outlandish (sans the interior) to the point that we can start envisioning this as a production vehicle without much more work. The evolution to kinetic design from the new edge of the late 90s is handled well… not losing the Ford character, yet no overkill.

verve

The interior’s color scheme leaves much to the imagination: I think we all could have gone without the violet pinstripes and glowing red accents everywhere. Overall, some clean proportions and semi-edgy lines harken to the Iosis and Iosis-X concepts.

Our bets is that this will come to European show rooms by the end of 09.

Now, why the smurf can’t Ford bring designs like this to the US?

Comments (1)

This car makes hopes and dreams for all other compact cars out there. Tiny cars can be sweet!

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