
Cupholders. The bane of most designers. No matter what we try, there really is no way to do right to the beverage-stabilizer that American buyers NEED in their vehicles. How else are we going to keep our Big Gulps from spilling into our lap when we’re playing Peggle (and driving)?
From experience I can say that designing a good cupholder is far, far more impossible than designing a better mousetrap.
Core77 is linking to a great article from The Big Money’s Matthew Debord in which he speaks about the shift from exterior automotive design to interior, and what consumers demand to go with it.
Check out Core77’s article here, and then follow along to the full write-up on The Big Money.















